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How Fresh Content Can Influence Rankings

How Google Scores Fresh Content

The implication is that Google measures all of your documents for freshness, then scores each page according to the type of search query. While some queries need fresh content, Google still uses old content for other queries.

Freshness by Inception Date

A webpage is given a “freshness” score based on its inception date, which decays over time. This freshness score can boost a piece of content for certain search queries, but degrades as the content becomes older over time.The inception date is often when Google first becomes aware of the document, such as when Google bot first indexes a document or discovers a link to it.

Document Changes Influences Freshness

The age of a webpage or domain is not the only freshness factor. Search engines can score regularly updated content for freshness differently from content that doe not change. In this case, the amount of change on your webpage plays a role. For example, the change of a single sentence won’t have as big of a freshness impact as a large change to the main body text.

The Rate of Document Change  Impacts Freshness

Content that changes more often is scored differently than content that only changes every few years. In this case, consider the homepage of The Washington Post, which updates every day and has a high degree of change.

Freshness Influenced by New Page Creation

Instead of revising individual pages, websites add completely new pages over time. This is the case with most blogs.Websites that add new pages at a higher rate may earn a higher freshness score than sites that add content less frequently.

Changes to Important Content Matter More

Changes made in important parts of a document will signal freshness differently than changes made in less important content. Less important content includes navigation, advertisements, and content well below the fold. Important content is generally in the main body text above the fold.

Rate of New Link Growth Signals Freshness Factor

If a webpage sees an increase in its link growth rate, this could indicate a signal of relevance to search engines. If folks start linking to your personal website because you are about to get married, your site could be deemed more relevant and fresh. That said, an unusual increase in linking activity can also indicate spam or manipulative link building techniques. Be careful, as engines are likely to devalue such behavior.

Links from Fresh Sites Pass Fresh Value

Links from sites that have a high freshness score themselves can raise the freshness score of the sites they link to. If you obtain a link off an old, static site that has not been updated in years, this doesn't pass the same level of freshness value as a link from a fresh page.

Changes in Anchor Text Signals may Devalue Links

If a website changes dramatically over time, it makes sense that any new anchor text pointing to the page will change as well. If you buy a domain about bikes, then change the format to content about cooking, over time your new incoming anchor text will shift from bikes to cooking. In this instance, Google might determine that your site has changed so much that the old anchor text is no longer relevant, and devalue those older links entirely.

User Behavior Indicates Freshness

What happens when your once wonderful content becomes old and outdated? If your website hosts a local bus schedule for 2009, then as the content becomes outdated, folks spend less time on your website. They press the back button to Google's results and choose another site. Google picks up on these user behavior metrics and scores your content accordingly.

Older Documents Still Win Certain Queries

Google understands the newest result is not always the best. Consider a search query for “Magna Carta". An older, authoritative result is probably best here. In this case, having a well-aged document may actually help you. Google’s algorithm suggests they determine the freshness requirement for a query based on the average age of documents returned for the query.

Last Word

The goal of a search engine is to return the most relevant results to the users. This requires an honest assessment of your own website's content. What part of your website would benefit most from freshness?

Old content that exists simply to generate pageviews, but accomplishes little else, does more harm than good for the web. On the other hand, great content that continually answers a user's search may continue fresh forever.Be fresh. Be relevant. Most important, be useful.

Reasons You Must Update Your Website Content Regularly

One of the biggest mistakes you can make when it comes to your online presence is failing to keep your website updated. There are many reasons why people don’t make keep their website up to date. If you build your website in a traditional manner you need to create your content, be at the computer where the content is stored, and then upload the content files to your server. If you can get that far you’ll still need to check the way your updates look in each browser. For most people the whole process is time consuming and confusing.

Here are the reasons why updating your website is a must:

Search engines reward websites that update often by moving them up the rankings

Google figured out long ago people perceive their search results to be more relevant when the results are newly published articles, stories, and updated pages. Therefore Google gives better search engine ranking to those website who keep their content fresh. It’s critical for Google to keep people coming back in order for them to sell more advertising. This fresh content in their search results ensure they’ll continue being the search engine of choice.

Think about it. If your local newspaper delivered this Sunday’s edition, then next Sunday they delivered exactly the same thing, then again the next Sunday and so on and so forth, eventually you’d just cancel your subscription. Why? Because there is no longer anything of value. The content is exactly the same so why would you want to keep receiving it? Its the same with your website in that if it never changes, why would someone who has already read it want to come back? Search engines know this and could penalize you by moving you down in the rankings.

Website credibility is the key

There are billions of webpages on the internet and sadly many of them have long been abandoned. When you update your website regularly you’re telling your audience there are real people behind the website and it’s okay to do business with them. This added credibility means more of your site visitors become your clients.

Giving your visitors a reason to come back will increase the chance of closing a transaction

When you update your website your site visitors begin to expect to find something new on your site and keep coming back. The more frequently your visitors come back to your website the more likely they are to do business with you.

What does providing new content translate into? A better chance at closing a transaction with a prospect who visits your website. They may not be ready the first time they drop by, but by the second or third time they visit and read that new announcement about “special financing” or our “great new service” it may be just the thing they were waiting for. Cha’Ching!

Habits that keep marriages strong


Maybe you wish he folded his socks, or that he would chat it up with your friends without prompting. But, his inability to notice hair in the sink may stem from the laid-back personality that drew you to him in the first place.

One of the things we see with happy couples is that they know their partner's differences, and have pretty much stopped trying to change the other person. Rather than trying to fight their partner's personality style, they instead focus on each other's strengths.


Whether you want him to unload the dishwasher more often or pay closer attention to the kids, your partner will be more likely to change his behavior if he feels like he'll get relationship brownie points.

Throw it out there like a favor. Present it like 'here is the recipe for what will make me happy, because everyone wants to make their partner feel happy. When you present your needs, present them as what you do want rather than what you don't want. Instead of saying, "I hate when you have to have everything scheduled," try saying, "I would love to have a day where we can just be spontaneous."


Giving your partner positive reinforcement sounds like a no-brainer, but couples often forget to do it.

Research found that in everyday life, happy couples have 20 positive moments, such as a shared look, compliment, or affectionate touch, to every negative moment. Tell him something positive three times a day, and be specific. Instead of saying, "You're a good dad," tell him why. "You're a good dad because you helped our daughter with that puzzle, which I never would have had the patience to do."


Unhappy couples are stuck in a negative state of mind. You will always find what you look for. If you look for stuff that bugs you and that your partner is doing wrong, you will find it every day. If you look at what your partner is doing it right, you'll find it everyday. It's a choice to flip your mindset, so when you find yourself getting annoyed, visualize something he does that makes your heart flutter to halt the negative thought circuit.


Happy couples tend to rewrite history by glossing over the bad stuff and focusing on the happy times. By reliving memories out loud to your partner, it actually changes your mindset, and how you view him and think about your relationship. Try this exercise whenever your feel your relationship needs a boost: Go over the highlights of when you were first dating, or rehearse the best moments of your relationship (such as the day you had an impromptu picnic in the park during your lunch hour, or that surprise anniversary date he took you on) to uncover buried memories.


Sometimes what affair-proofs a relationship is simply being there when your partner needs to vent, and having their back without trying to fix the problem. People want someone to listen to them. The key is to be supportive, and never take the side of the person he's venting about, even if you can see where that person is coming from. For example, if he is upset that his boss took away a contract and gave it to someone else in the office, now is not the time to say, "Well, maybe you didn't put your best effort in." Right now he needs his feelings validated, and to hear you say, "That must have been really hard." Happy couples know when to bite their tongues.


Trust, security, and commitment are key elements in any relationship, but having them doesn't mean you can treat your relationship as rock-solid, and stop trying. Relationships are a fragile ecosystem, and that's why there is a 50 percent divorce rate.. Happy couples keep dating, telling each other they look great, and doing things together.


It's not only about having a date night, but happy couples seem to do a lot of mundane things together. They have little habits that they decide to do together, whether it be sitting down to pay the bills once a month or folding laundry. We say, anything to make that pile of dirty clothes feel more manageable.


Happy couples are mindful of those little moves their partners do for attention. When 120 newlyweds were studied, it was discovered that couples who stayed married six years later were paying attention to these bids for connection 86 percent of the time, compared to only 33 percent of the time for those who later divorced. So, look out for the little things, and respond to his need to connect. Like if you're grocery shopping and he casually mentions that he hasn't had Fruit Loops since he was a kid, throw them in the cart for him to show that you care.


When it comes to relationship satisfaction, you can't just ride on the big things like: I don't drink, I pay the bills, I don't beat you, we went to Hawaii last year. This stuff is not really what keeps couples happy in their daily lives. What really matters is all the small stuff that adds up, such as being there for each other when one needs to vent, or noticing when he needs a hug, or making him his favorite meal just because. It's also giving up on the idea that you have to feel in love all the time. Marriage is about trust and commitment and knowing each other. That's what love is.

The key to wedded bliss isn't over-the-top romance, but these surprisingly simple practices you can do to stay - or fall back - in love with your partner

Maximum Marketing - Minimum Budget

Your Website

It is not necessary to spend thousands of dollars on a beautiful website. Some of the most effective and interesting websites I have seen were built on a frugal budget. Far more important than the cost is the content of a website. At a minimum your website should include your company name, contact information, tagline or slogan, company biography, a list of services, a client list or list of testimonials, articles or press releases you have written and any interesting information related to your business that might be of help to your visitors. It is essential that you use a paid web host and not a free service. Free hosting may exclude you from search engine listings and may brand you as a neophyte in your field when that impression may not be correct. Inexpensive hosting is available and many hosts provide free or low cost web templates that will give your site a polished and consistent look. For a list of affordable web hosts visit the Web Host Directory and Host Review. Having a well-developed website will help you leverage the results of your other frugal marketing techniques and, in the long run, will save you money by reducing the overall cost and shipping of your marketing materials.

Public Relations

Create a press release and submit it to your local newspaper. Highlight the unusual aspects of your business and educate the reader about your business and your industry. Do not simply promote your own company, but promote the industry as a whole. Position your business as unique in that industry by explaining, for example, how your company takes a novel approach to delivering products or services. Take the same press release and format it for the Internet.

Content Publishing

Write an article about an interesting or timely topic related to your business that would be of interest to your target market. Ask a friend or loved one with editing skills to proof your article for you. Create a four or five line biography at the end of the article that includes your contact information: your company name, e-mail address and company URL. Then submit the article to on-line article archives, e-zines and appropriate websites. This technique helps establish you as an expert in your field, publicizes your business, and creates incoming links to your website to increase your link popularity and search engine rankings. You can begin submitting your article to websites like:,,, and These five resources will get you going, but a internet search will provide an big listing of thousands more online.

Network your Business

Develop and rehearse an interesting "elevator speech" that summarizes your business and your talents in less than thirty seconds. Introduce yourself to as many people as possible, give your elevator speech and hand out your business cards and collect the business cards of prospects. Take the business cards you collected, use the back of the card to write down what you discussed or other important information about the prospect, and FOLLOW UP! Write and mail a quick note on your business stationery to say how nice it was to meet them and mention something memorable you discussed. Keep in touch with them on a regular basis.

Over time, as your business grows, you can and should add a few paid marketing techniques to your marketing plan. But you must continue to use the most rewarding of your free and inexpensive marketing techniques to maximize your profit. Never forget that creativity, hard work and excellent customer service are the keys to growing a successful business while keeping your marketing costs in check.

Dress Well to Get Hired

Tying a tie properly may tie you to your next employer. A properly tied tie is essential to a good first impression. With the recent outcry regarding people wearing flip-flops to the workplace, it′s apparent that a review of socially acceptable fashion rules is needed.

Gone are the days of Leave It To Beaver and other such shows which often depicted the strong leader of the family proudly donning a suit and tie for his daily job and any other social occasion. Today′s impressionable society takes more cues from the Internet than from Nick at Nite.

Formal Friday night dinners are a thing of the past and many churches have relaxed their dressing expectations, so it′s possible that a young man could get through college without ever having to tie a tie. Even if they went to a formal dance they may have worn a clip-on bow tie.

Many young men graduating from college don′t get hired because of the way they present themselves. They have a general disregard in how they dress for their interviews and when it′s time to knock the socks off of a potential employer, the focal point of their suit is out of focus.

A professional appearance can be as important as a complete resume. Prospective employers look for consistency in a potential employee. Even the most polished resume does not coordinate with an applicant in a t-shirt and jeans. Wearing a suit without a tie is like avoiding a handshake or leaving your name off an application. If an applicant wants to set themselves apart from others, they′ll take the extra steps to present the complete package.

A poorly knotted tie projects sloppiness and reflects poorly on one′s abilities. Take the time to learn the proper way to tie ties because you′re worth it and your professional career may depend on it!

Can I Really Make Money Online?

You certainly can! You can also make money by investing wisely or working a 9 to 5 job, or starting a business. Play along with me for a minute.

Let′s just say that you stumbled across a message hidden in a book in the attic of your grandmother′s house that tells you about a treasure chest filled with gold and precious gems valued at over $1,000,000.

Now, the message tells you that this treasure is buried under a rock, three yards north of an apple tree, in an orchard, behind an old gray barn, a half mile west of a big white house, on a dirt road, five miles east of Anytown in Anystate in Anycountry.

You have never been to Anycountry. You have never been to Anystate. You have no idea where Anytown is, let alone finding a big white house, a barn, an orchard etc. But you know that Grandma never lied, right? So it′s really out there.

How quickly would you buy a map?
How fast would it take you to gas up the car or buy a plane ticket?
How would you come up with the time or money to make the trip?

You see, it′s all about commitment and belief. You believe Grandma and you′re committed to finding the treasure chest!

The Internet has provided us with a treasure trove of opportunity. Taking the journey, however, requires that kind of commitment and belief.

Possibilities abound out there in cyberspace just waiting for you.

Yeah, but . . . ? Do you suppose that Bill Gates succumbed to the "yeah buts.?" Where would we all be if he had?

Before you even think about a business.
Before you start toying with domain names.
Before you rush to point and click to buy a web site.

Ask yourself the following questions:

Do I believe the treasure chest is out there?
Am I willing to focus, commit and do whatever it takes to find it?

If you answered yes to these two questions, you′re ready and I wish best of luck!

No need to idle your engine too long even in Polar-like conditions

With super-cold temperatures in many parts of the country these days, drivers are tempted to let their engine idle and warm up for a long time before they hit the road. However, everyone should know that 30 seconds of idling is all your engine actually needs.

True, older cars that relied on carburetors did require to warm up to ensure a proper mix of air and fuel. However, today's electronic injection systems make idling unnecessary.

"The engine will warm up faster being driven," the U.S Environmental Protection Agency (EPA) and Energy Department explain. Indeed, it is better to turn your engine off and start it again than to leave it idling. 

Natural Resources Canada conducted tests with three different vehicles at minus 18 degrees Celsius. Sometimes the cars were idled five minutes before driving, and sometimes 10 minutes. In all cases, the distance they covered was the same. The test results showed that with a 5-minute warm-up total fuel consumption increased by 7%-14% and with a 10-minute warm-up total fuel consumption increased by 12%-19%.

So, while it's more comfortable to enter a warmed-up car, remember that there are no other benefits and that you'll have wasted a non-negligible amount of fuel.